ROCKSTAR: VIDA CORNELIOUS
Just a quick look at the career of Vida Cornelious and you can see why she has been touted as a creative leader that “develops insightful connections to humanize brands, ultimately, making them ones consumers willfully choose to love.”
Sounds fancy…but really, she is just a passionate storyteller.
Currently, she’s telling stories and making marketing “magic” for one of the world’s most beloved brands – The Walt Disney Company. As a Group Creative Director, Vida is responsible for leading a team of passionate storytellers, while managing the creation and execution of multi-media, revenue driving, integrated advertising campaigns for the International Parks and Resorts Division.
Previously, as EVP, Chief Creative Officer, of GlobalHue she led the creative evolution of the agency, turning the veteran Multicultural shop into a Total Market creative powerhouse. Some of her notable achievements with GlobalHue include two acclaimed Super Bowl spots: Jeep brand, “Whole Again” featuring Oprah Winfrey and Chrysler brand, “America’s Import” featuring Bob Dylan. Both landed top slots on the USA Today Ad Meter poll, were marketing and viral successes, and garnered recognitions at The Cannes Lions International Advertising Festival.
In her role as EVP, Chief Creative Officer of Walton Isaacson, she elevated the creative roster with creative wins of Spalding, Intel, Glenlivet, and Bristol-Myers Squibb. She also expanded the existing Lexus relationship into branded content by delivering two insightful LGBT targeted web series entitled “Inside Out” and “Icons and Ingenues.” Both series received critical acclaim, with “Inside Out” being named one of the top LGBT ads of 2015.
She credits time spent early in her career as an Art Director at Burrell Communications Group, and then VP, Creative Director at DDB Chicago, where she learned the art of storytelling learning some of the industry’s creative giants. Even then, she generated award-winning creative for Coca-Cola, McDonald’s, Dell Computers, JCPenny, State Farm, Qwest, and Budweiser.
Her work has been recognized and awarded by the Cannes International Advertising Festival, Chicago Creative Club, London International Awards, The Effie’s, Communication Arts, Graphis and The Addy’s. She was honored as an ADCOLOR “Change Agent”, one of AdAge’s “40 Women to Watch in Advertising” and listed as a “Top Minority Executive in Advertising and Marketing” and a “Top Women in Advertising and Marketing.” Her career was also featured in “My First Time,” a book celebrating the personal stories of top advertising creative women.
As a respected member of the ad community, she has been an award show juror for the International Andys Awards, New York Festivals, AICP Awards, AAF, National Addy’s and The Art Director Club. She has also been a panelist and speaker for the AAF, 3% Conference, AdAmerica Conference, SxSW, and Advertising Club of NY. Always available to mentor, she remains connected to students through various ad programs and has been a guest lecturer at Georgetown University, Duke University, University of Illinois, Ohio University and Pepperdine.