Constance Cannon Frazier joined the American Advertising Federation in January of 2004 as the SVP of the AAF Mosaic Center and AAF education services. She was promoted to executive vice president after one year of service to the organization. In October of 2007, Frazier became the AAF’s executive vice president of corporate programs and marketing and in August of 2010, Connie was appointed AAF’s chief operating officer. She became the first Black woman to hold the title at the AAF and the highest-ranking African-American woman at a national advertising trade association. Since joining the AAF in 2004, Frazier’s accomplishments include increasing corporate support of diversity programs, doubling the number of participants and financial support for the Most Promising Minority Students Program, launching the AAF Mosaic Career & Vendor Fairs and creating the first-ever AAF student conference. As COO, Frazier manages the AAF’s day-to-day operations (financial and human resources), implements programs and systems to advance the organization’s effectiveness, and executes the Strategic Plan developed by the CEO.Frazier achieved national recognition as an advertising educator during the twelve years that she taught at Howard University in Washington, DC. While at Howard she also coordinated the advertising sequence and created the University’s multicultural high school advertising summer workshop. Her students were also the first students from an HBCU to participate in the AAF’s National Student Advertising Competition. She has extensive professional experience in the advertising industry through previous positions and consulting.Frazier has served with distinction on the AAF Board of Directors as the chair of the AAF National Academic Committee. She has been recognized with numerous awards from corporations and academia. She is a member of the Howard University School of Communications Board of Visitors, the University of South Carolina School of Journalism and Mass Communications Partnership Board and serves on the Accrediting Council on Education in Journalism and Mass Communication.
After graduating with a degree in English, speech and drama, Fay Ferguson taught eighth grade English for two years in Michigan City, Indiana. She began her advertising career in 1978 at the Leo Burnett Company and progressed from an account management trainee to account executive. While there, Ferguson coordinated marketing and advertising campaigns for several Pillsbury Company products, including the refrigerated dinner rolls, the sweet rolls, the turnovers, and the slice’n bake cookies. Ferguson then served as senior account executive at Bozell & Jacobs, Inc. where she managed the Alberto Culver account and oversaw the national rollout of their premier line, Mrs. Dash and Alberto Mousse. In March of 1984, Ferguson joined Burrell Communications as an account supervisor. She was promoted to vice president in 1986 and became an account director in 1988. After being promoted to management supervisor in 1992, Ferguson was named client service director in 1993 and managed the company’s accounts with the Procter & Gamble Company and the McDonalds Corporation. In addition, she served as co-chair of the new business committee for Burrell Communications Group. In November of 1997, Ferguson became the managing partner of account management and operations. Later, Ferguson was appointed as co-CEO of Burrell Communications Group.Ferguson has been active on several boards, including the Perspectives Charter School, the Chicago Advertising Federation, The Chicago Network, the North Shore Chapter of the Links, Inc., the American Association of Advertising Agencies – Purple Forum, and the Economic Club of Chicago. She was appointed to the advisory board at Turner Patterson, LLC. In addition, she co-chaired the advertising book benefit for the University of Chicago Laboratory Schools.Ferguson has received numerous awards, including the “Advertising Working Mother of the Year, Trailblazer Mom” award from Working Mother magazine, and the Target Market News “Advertising Executive of the Year MAAX” award. She was also recognized the “Most Influential Woman” award from the Women’s Leadership Federation; the “Outstanding Women in Marketing Communications” award from Ebony magazine; and the “Advertising Woman of the Year Award” from The Women’s Advertising Club of Chicago and the Chicago Advertising Federation.
Tiffany Edwards joined The ADVERTISING Club (New York) in December of 2012. As the Foundation & Inclusion Manager, Tiffany manages i'mPART, an initiative developed to raise awareness of the benefits of diversity in business and rally professionals around a shared movement, and also work to further the organization’s education and inclusion programs. In her role she provides support to some of the nation’s leading diversity programs such as ADCOLOR, the One Club Creative Boot Camp and the IAM High School, while also working hand in hand with dedicated individuals from top global advertising agencies, corporations and media and holding companies to establish best practices in the advertising, marketing and media industries.Tiffany joined The AD Club after 7 years at the One Club where she developed and directed award winning diversity programs, including the One Club Creative Boot Camp and the “Where Are All The Black People?” career fair series; worked with 122 schools and universities in 25 countries for the world-renowned One Show Young Ones Competition, and developed, planned and hosted various events and programs that helped students and young professionals build their portfolios, get advice from top professionals in the industry, receive scholarships and in many cases, land a job.Under Tiffany’s leadership, i’mPART has launched an amazing mentorship program the "i'mPART Women's Fellowship," funded by $100,000 from The AD Club of New York. i’mPart will be selecting 10 - 15 high potential professionals and taking them under their wing for a year. During that time frame, the organization will fund attendance to major industry conferences (one per quarter), curating the experience so that they get the most out of each session; provide access to unique training opportunities; and introduce them to executive-level mentors to "shadow" and enhance their experience.
Kendra Hatcher King is an award-winning creative strategist and 21st century brand builder who thrives in making sense of complexity. Over the course of her 20-year career in advertising, Kendra has provided strategic guidance for many blue chip clients including The Coca-Cola Company, AT&T, Kellogg’s, Bridgestone, Miller Brewing Company, Verizon Wireless and Kmart. She has worked for major agencies like Leo Burnett, Starcom MediaVest and currently is a Vice-President of Account Planning at Razorfish, where she is the lead consumer and brand strategy lead for the Atlanta office. In 2013, Kendra was elected to serve as the American Advertising Federation’s chair of the Mosaic Council. She also serves on the advisory board of United Way of Greater Atlanta and remains active in her sorority, Zeta Phi Beta.
With over 20 years of experience, Leslie Wingo leads Sanders\Wingo, an agency of 100 people across multiple offices. She has been an integral part of the growth of the agency from a national leader in the African American space to a pioneer in the behavioral economics space. Sanders\Wingo believes the Human Operating System is essential in marketing to consumers, getting a true understanding of their needs. The agency strives to create work that is behavior changing, impactful and results driven. Clients include AT&T, KFC, BeeSweet Lemonade.Leslie is a respected community leader in the areas of marketing, social welfare and cultural diversity. She has served in director and committee chair roles on several boards, including the Austin Advertising Federation, the American Heart Association of Texas, the American Lung Association, the Austin Planetarium, The Contemporary Austin and AIDS Services of Austin.In 2011 Leslie was awarded the Silver Medal by the Austin Advertising Federation for contributions to furthering the advertising industry’s standards, creative excellence and responsibility in areas of social concern. She was named one of Black Enterprises’s Top Women in Advertising & Marketing in 2012. In 2015 she received the Role Model award at the American Advertising Federation’s Diversity Achievement Mosaic Awards, a program that recognizes companies, agencies and professionals who have demonstrated their commitment to multiculturalism through their work and company culture.
McGhee Williams Osse has performed nearly every job in advertising. She started her career in traffic at WSB-Radio in Atlanta soon leaving to pursue an opportunity as a copywriter and layout artist at Sears -- her first “real” jobs after completing post-graduate course work in advertising at the University of South Carolina. Combining her creativity with managerial skills, she became a field-marketing manager for KFC, marketing manager for the General Mills Restaurant Group, and a marketing director for RTM, Inc.Since joining Burrell Communications in 1986, Osse has managed the Atlanta office as well as developed and maintained relationships with key accounts such as Verizon, P&G, American Airlines, Coca-Cola USA, adidas, Soft Sheen, the Bahamas Ministry of Tourism, Weight Watchers and Nestle.While ascending the corporate ladder at Burrell, Osse’s proactive, persistent and confident approach allowed her to assume responsibility for such critical agency functions as media, engagement marketing, research and account planning. She is also credited with starting the agency’s Yurban® marketing initiatives, which targets youth and young adults. Work under her watch has won acclaim from the Association of National Advertisers (ANA) three-years running for multicultural advertising campaigns with significant results, and the prestigious honor of “Multicultural Agency of the Year” as recently cited by the American Advertising Federation. Osse became an equity partner in the agency in 1996 and in 2004 with another long-time Burrell colleague, purchased majority ownership of the company from its founder, Tom Burrell.
Vida Cornelious is EVP Chief Creative Officer of Walton Isaacson, the innovative agency model which marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. In her role Vida guides creative for a range of clients including, Lexus, McDonald’s, Beam Suntory, Macy’s, Scion, MillerCoors, Hillshire Brands, Wells Fargo, The Los Angeles Dodgers, Cantu Beauty, and Avión Tequila.Vida’s 18-year career includes time spent creating award-winning work as a VP, Creative Director for DDB Chicago. While at DDB she serviced McDonald’s, Dell Computers, JCPenny, State Farm, Qwest, and Budweiser among other accounts. Prior to joining Walton Isaacson in April 2015, Vida led the total market evolution of GlobalHue. Her notable creative achievements there included two acclaimed Super Bowl spots: Jeep’s 2014 “Whole Again” featuring Oprah Winfrey and Chrysler’s 2015 “America’s Import” featuring Bob Dylan. Both landed top slots on the USAToday Ad Meter poll and each garnered over 15 million YouTube views. Additionally, “Whole Again” generated over $500k in donations to the USO via a successful social media effort. As a result of the ad’s phenomenal consumer response, the Jeep brand was named “Most Patriotic” by Forbes magazine.Vida’s work has been recognized and awarded by Cannes International Advertising Festival, Chicago Creative Club, London International Awards, the Effie’s, Summit international Awards, Addy’s, Communication Arts, Graphis and Luerzer’s Archive.Vida believes in fostering the success of women in the male-dominated ranks of ad creative by making time to be a mentor and role-model to young aspiring female creatives whenever possible. She was honored as one of AdAge’s “40 Women to Watch in Advertising,” listed as one of the “Top Women in Advertising and Marketing,” and was an ADCOLOR “Change Agent” award winner. She was also featured in “My First Time,” a book celebrating the personal stories of top advertising female creative talent.
A veteran of general market and multicultural advertising agencies, Shameka Brown Barbosa's previous stops in Adland have included Young & Rubicam, Uniworld Group and freelance stints at Saatchi & Saatchi, Translation, Jack Morton, Spike DDB and Colangelo.Shameka began her career 15 years ago at Foote Cone & Belding where in less than four years, she was named a Vice President at age 27 and wasfeatured in Advertising Age’s Special Report: Twentysomethings. During her seven-year tenure at FCB, she also developed award-winning work that launched Chocolate Crème Oreo, Mini Oreo, Nabisco’s Snack Fairy and Trane CleanEffects.Just one year after joining Walton Isaacson, Shameka ascended to the role of Group Creative Director. In this position, she provided creative leadership and strategic insight on 7 of the 8 accounts in the New York office. Her department successfully executed below-the-line activation programs and digital platforms for Degree Men, Degree Women, Tequila Avión, Suave, Dove, CLEAR Ultra Shea and Axe. In 2013, Shameka was recognized by Black Enterprise magazine as one of the Top Women Executives in Advertising and Marketing. Always an advocate for diversity within the advertising industry, she is also a proud alumna of the 4A’s Multicultural Advertising Intern Program (MAIP) and recipient of the 2004 MAIP Distinguished Alumni Award. She has worked with the 4A’s, MAIP, The One Club, Advers+ty, Madison’s Browne Fellowship and the VCU Brandcenter by serving on advisory boards, participating in panel discussions and mentoring students of color and female creatives whenever possible. Her latest mission is to bring more work/life balance to a creative department near you.
As Senior VP, Chief Diversity Officer for Omnicom , Tiffany R. Warren leads the strategy that enhances the Omnicom vision to be a world class, benchmark company for sustainable diversity and inclusion and aligning this critical practice with the company’s business objectives and clients’ results. She oversees a team focused on Omnicom-wide change efforts for the advancement and retention of top performing talent inclusive of women, people of color and LGBT’s in an equally inclusive work culture.Recognized as a leader in the field of diversity, Tiffany is a talent strategist with 19+ years of championing diverse professionals in the advertising industry. In 2005, she founded The Adcolor Conference and Awards, which has launched the ADCOLOR Industry Conference, ADCOLOR Awards, FUTURES Program and ADCOLOR University. As President of ADCOLOR, she is deeply involved in the direction the industry is taking around diversity.In addition to her roles with Omnicom and ADCOLOR, Tiffany serves on the boards for several organizations such as GLAAD, The AAF, and The Ghetto Film School. She is also a member of the 4A's Diversity Committee and chairs the AAF Mosaic Center Executive Council, through which she helps prepare diverse talent to soar in careers with longevity and purpose.Tiffany was honored as an Advertising Age Woman to Watch, AAF District 2 "Role Model" Diversity Achievement Award, AAF Hall of Achievement Inductee and The Jack Avrett Volunteer Award Recipient (the youngest in the awards history), Black Enterprise Top Executives in Diversity, AAF Pioneer in Diversity Award (Omnicom Group), 4A's MAIP Gladiator Award, the National Association Black Journalists' Patricia L. Tobin Media Professional Award Recipient, The European Diversity Awards' Global Diversity Champion Award and the Woman of Distinction Award from the Girl Scouts of Greater New YorkA native Bostonian and the oldest of ten children, Tiffany is a proud graduate of The Winsor School and Bentley University.
Renetta McCann joined Chicago’s Leo Burnettadvertising agency as a client service trainee in 1978, and rose rapidly to become Burnett’s first African-American media supervisor the following year; she then became the first African-American vice president of the company in 1988, and the first to be media director in 1989. As media director, McCann handled a variety of clients including Sony, Keebler, McDonald’s, and Dewar’s; she was named senior vice president in 1995. In 1998, McCann was promoted to managing director of Starcom; as Leo Burnett merged with D’Arcy, she became CEO of the Americas Starcom MediaVest Group. McCann was responsible for the operation of the largest office in the Starcom MediaVest Group network, encompassing Canada and the United States, and including Starcom; MediaVest; GM Planworks; and Starlink. Responsible for United States and Latin America, McCann oversaw all annual business plan development and finance issues; maintained client relationships; and drove the agency’s strategic planning functions.McCann developed Starcom into one of the advertising industry’s top strategic planning think tanks. The winner of numerous Effies and Cannes Lions, McCann was selected as one of Ebony magazine’s 57 Most Intriguing Blacks and Black Enterprise designated her the 2002 Executive of the Year. McCann was chosen Media Maven by Advertising Age in 1991, while the Women’s Advertising Club of Chicago selected her as Advertising Woman of the Year for 2002. Profiled by Business Week and Chicago Magazine, Essence named McCann one of 50 Women Who Are Changing The World. In January of 2009, McCann took a sabbatical from her position at the Americas Starcom MediaVest Group, but continued to work independently as an executive coach and organizational change consultant. She returned to the industry as Chief Talent Officer of Leo Burnett in 2012. Since her return, Renetta has worked tirelessly on organizational transformations, including shifting the agency’s talent focus to leadership development. She builds innovative partnerships for the future, constantly on the hunt for opportunities that promote learning and development for employees.
Vita Harris, Chief Strategy Officer at FCB Global, has accumulated over 20 years of experience in the advertising industry. Vita served an integral dual role during the merger of Draft Worldwide and Foote, Cone and Belding (FCB). She was a principal member of the team that created the then, Draftfcb’s go- to-market strategy and helped launch the new agency model around the world, providing employee training, and contributing to the agency’s continued growth. Prior to the merger of Draft and FCB in 2006, Vita served as Executive Vice President and Director of Insight Services at Draft New York. There she pioneered a groundbreaking approach called Behavior Path Marketing which mines consumer insights to create fresh, relevant, and strategic marketing communications programs. Vita’s business acumen, passion and strategic thinking have helped transform many blue-chip companies and brands. She has developed innovative tools and techniques resulting in transformational strategies and high ROI for clients such as the UnitedHealth Group/AARP, Verizon, American Express, Bank of America, HBO, AT&T, Miller Brewing, the U.S. Navy, and Avis. She led strategy, planning and research for the 2010 Census campaign, designing a groundbreaking segmentation of the U.S., which yielded highly-effective, diverse audience-targeted strategies and tactics. This work was recognized by The Advertising Research Foundation, winning two David Ogilvy Awards including the Gold Multicultural. In recognition of her vast accomplishments, Vita was previously named one of The Network Journal’s “25 Influential Black Women in Business,” recognized as a 2010 ADCOLOR Award Legend, and was cited in the 2011 and 2016 by Black Enterprise as one of its “Top Executives in Advertising and Marketing.” Vita is staunchly committed to diversity and inclusion efforts at FCB, where she has served as the chair of the Education and Cultural awareness team and a member of the Executive Diversity Council. In addition, she serves as an advisor to FCB’s affinity groups, ensuring that diverse perspectives are fundamental to the agency’s culture and business. Vita is also committed to guiding young women who are pursuing careers in advertising and marketing. For being “a committed mentor to young women from all walks of life” and as a testament to “what women can achieve,” Vita was recognized by the Girl Scout Council of Greater New York as a 2009 “Woman of Distinction.”